Medica Health Plans
Medica is a Minneapolis-based nonprofit health services company that emphasizes a personal touch and the importance of care and community.
IDENTITY • CAMPAIGN • CREATIVE DIRECTION
Brand Campaign
To build upon Medica’s human-centered approach to health services, we devised a campaign that captures special moments big and small in Medica members’ lives. We capitalized on the new branding and used their signature heart logo to build recognition.
Brand Identity
Medica engaged the agency Zeus Jones for brand strategy and identity development. We built upon this existing work and further refined the identity to solidify Medica as a trusted health services brand.
Magazine
Annual Report
Digital
We dramatically transformed the Medica member experience by taking a digital-first approach to design identity, resulting in an on-brand and user-friendly interface.
