Highmark Health
Highmark Health is a Pittsburgh-based nonprofit health and wellness organization. They are a national, blended health company whose mission is to free their members to be their best.
STRATEGY • IDENTITY • CAMPAIGN • CREATIVE DIRECTION • BRAND MARKETING
Brand Strategy and Identity
Simplifying Member Materials
We were committed to simplifying health care. This initiative included how we talk with our members—making it easier for people to understand their health benefits.
Campaigns
