Life is Good
Founded in Boston by brothers Bert and John Jacobs, Life is Good’s mission is to spread the power of optimism with uplifting art on t-shirts, hats, and accessories.
CAMPAIGN • CREATIVE DIRECTION • BRAND MARKETING
Brand Campaign Concept
Brand Campaign
Since the brand’s beginning, co-founders Bert and John received personal letters from customers, detailing how the brand’s simple, positive messages helped them through difficult times. These “fuel stories”, as they came to be known, inspired the Wear Your Story campaign, which focused on four different Life is Good fans who found hope and healing through optimism. They shared their stories in a live interview format, and chose t-shirts that represented their journeys.
Superpower Kit
This classroom kit was designed for grades K-5, and encourages students to use the Superpowers to activate social and emotional learning and unlock optimism in their daily lives.
