Lands’ End
Lands’ End is a classic American lifestyle brand founded on quality product, legendary service, and real value. Started by advertising copywriter and avid sailor Gary Comer in 1963, we worked hard to maintain the integrity and spirit of his original vision throughout the contemporary iteration of the brand’s DNA.
STRATEGY • IDENTITY • CAMPAIGN • CREATIVE DIRECTION • INTEGRATED MARKETING
Brand Identity
Digital and Social Content
We used digital and social content for all seasonal campaigns as a storytelling tool to extend the brand’s reach and entice a younger audience.